With the objective of ranking on page #1 or position #1 in the search engine results page. SEO experts and website owners implement SEO strategies to push their website up the rankings in Google. Most commonly, website rankings represent the ranking position of your website vs competitors when analyzing target search terms in Google and other search engines. Website rankings represent the position of websites relative to one another in relation to specific digital metrics. We'll run through the tools and tactics you can use to determine how your website ranks, how your competitor's website ranks, and how marketing channels like SEO contribute to your overall website traffic performance. The great news is, there are a host of free and paid tools that you can utilize to get a clear picture of your website rankings, each with the ability to drill down into specific marketing channels. It might be that you are interested in understanding how your website ranks in search engines for keywords and search terms that you are looking to target.Īlternatively, you might need to understand how much traffic you receive relative to your competition - helping to define competitors for benchmarking. In today's digital economy, it's important to understand how websites rank relative to one another.
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